first year work


The invitation inside the t-shirt envelope packaging

Free Fees Festival t-shirt & poster

Definitely had a love hate relationship with this project. I got the Greenham Common protests of the early 1980s as my event. I couldn’t think of a worse project for me, an event based on hippies camping for years, I bloody hate camping. Being inspired by how committed these ladies were, my project was based on encouraging the students of today to be as committed as the women were back in the '80s, and stand up for their right against the bang out of order rising tuition fees. The concept was a ‘free fees festival’, and you received a plain white t-shirt and a pen through the post. The ticket is sewn onto the top and all the information and instructions are printed on to the envelope - which is the packaging. The ladies at Greenham Common created lots of artwork and placed them around the fences, and this inspired the idea of the festival goers having to design their own tees to be worn there, to spread their peaceful messages. So glad this beast is over.



I was excited about this project the most because I can’t help myself looking at nice magazine spreads. We had to write an article about our first year at uni, and at the same time kind of assess how we’re doing. I thought it would be nice to write mine in the style of a letter to my Mum, it made it loads easier because I could just write it in my style. It’s well known amongst my friends that I don’t like spending my pennies, so I thought that could be the main focus of the article. My inspiration for the style & the layout of the piece came from flicking through the pages of my Elle magazine. My tutor kept pestering me to add more character to the piece, I think my little outlines & doodles do this quite nicely.



These are the two posters in my ‘Big switch off’ campaign. The best part of this brief was definitely making our advert, however the independent part of the project was to create your own part of the campaign, so I made these posters. I wanted to focus on the fact that even leaving in plug that is switched off is still wasting energy. The concept behind these posters is that the energy is still being used, doing this subtly as most people don’t realise that this is happening. Thanks to this project I am now obsessed with making sure my plugs are out if they’re not in use.



This brief was to re-design one of the book covers the tutors had listed on the brief. I chose to do Chocolat, purely because I love chocolate & it has given me many food babies. Also, the previous covers for this book are shockingly shite in my opinion. The concept of this design is to subtly show the conflict between the indulgence of treats & religion in the story. Therefore, I based the design on a luxury box of chocolates & used rosary beads & red ribbon as the decoration on the box. These elements reveal their significance within the book.



We were given a graphic designer to research their style, I was given the Russian graphic designer Alexander Rodchenko. I was pretty happy with who I got because his style is so memorable and iconic. The purpose of the brief was to explore their style & to get inspired to create a piece of work that celebrates them. I came up with the concept of the ‘Canned Rodchenko’ creativity kit for children. The kit enables youngsters to create their own montages, by using elements of Rodchenko’s photography. The idea is that no montage will be the same, and each child gets to explore the importance of composition in a fun way. I like to think Rodchenko would have used a tin can to package this product, as it’s unusual and at the same time maintains the harsh Russian times feel in which he lived in.



We had to create an informative way to present the definitions of print & typographic terms. I decided to make mine in a playing card style, as I liked the idea that you’d be able to pin them up on notice boards where you’d be able to learn them. Each group (alignment, styling, measuring, colours, printing & file format) have their own colour & layout on the card, playing with the idea that each section is a different ‘suit’.