Tuesday, 5 June 2012


Being a designer really makes life difficult when it comes to designing your own CV. It really made me envy people who don't need a pretty CV, who can get away with hor-ren-dous word documents. I wanted my promotional work to represent my work, clean, sophisticated yet stylish. I chose fresh spring tones which team together nicely, just so happens they're my favourite colours too! I felt that most creative directors would like something fancy on their desks, not a loose bit of boring paper. The solution was to create a paper folded look book, showing a sneak peak of my portfolio, which I then sent in a follow up email. I also created a folding CV, to go along side my work.

The result so far is a placement at a Nottingham based Graphic Design agency, and an interview coming up in London! Fingers and tootsies crossed!


Sorry for being a lazy blogger! I've had no time to upload anything new on to my blog up until now. Here is my entry I entered in to the Penguin Design Awards, it seems like ages ago since I designed this! 

Sunday, 1 April 2012


Now the competition has been closed I can finally put this brief up, because I didn't want cheeky designers googling what other students had submitted for this brief, and creating a better idea than me. 
(Not like I did that, suckerrrrs.)

Fedrigoni is an elite Italian paper company, who produce a massively impressive range of textured and coloured papers. The brief was to create a fully integrated campaign, that promotes their 'Imaginative Colours' paper selection tool. (See above) After much research I learnt that Fedrigoni are a proud family business, who enjoy creating a loyalty with their customers. During my time at university I have learnt that the best branding campaigns work when they have a strong story behind it. People go mad for it! 

With this in mind, this is what I came up with:


I decided to use the idea of which came first? Paper or colour? What if trees grew from coloured paper seeds into coloured trees? A location created where the finest coloured papers are produced due to their natural genetics? Colour palettes so unique the question which came first, colour or paper, needs to be asked? What if there was a Fedrigoni Forest? 

Stage 1 - Capturing

An interactive paper folded book, which tells the story of the Fedrigoni Forest. It contains separate cards, which allows the reader to pull out and explore. As the business progresses the story is told by younger generations of the family, giving reassurance that Fedrigoni is a loyal family business.

The reader is then informed on how to request a sample pack.

Stage 2 - Sampling

The paper pine cone represents the origin of the papers from Fedrigoni Forest. It displays an impressive range of colours and textures from the Imaginative Colours tool. Potential clients can hold and be inspired by the pine cone.  

Stage 3 - Purchasing

A short animation to be viewed prior to entering the Imaginative Colours Tool section online.

↓ So here are the presentation boards I submitted to the YCN Student Awards Competition... 

↓ and here are some more photos from this project 

Thursday, 26 January 2012


Finally got my look book printed, have to say it's my baba at the moment! Here is a small sample of the pages, these focus on Tunisian design and designers.
Ignore all the dodgy backgrounds in the photos, I'll sort them out for my self promotion brief at some point...

To see the presentation boards and to read more about this brief, just scroll down 

Presentation boards

We had a choice of a selection of briefs, all specialising in something different, such as branding, illustration and info graphics. I was well excited when I saw I could have the chance at having a go at some fashion branding, as this is the kind of career I'd love to pursue. This brief was to completely re brand a fair trade clothes company, called No Sweat. Through my research I soon got fed up of seeing everything on brown paper and handwritten, purely because it was 'fair trade.' I also discovered that fashion designers and worshippers in Africa feel that their traditional designs, such as Ankara have been pretty much exploited. Just from reading through lots of their blogs it seems that they feel the Western world pigeon hole African design as animal print and tribal print. This created my idea behind the brand. Why can't African designers be given a chance to show the rest of the world what they have got? This created my brand's name PODIUM. I wanted to use the brand as a platform for aspiring African designers.

I designed a look book, that not only promotes the scarves the designers have designed (see presentation boards for more information about the brand concept and values), but to show the inspiration used from traditional design, and a double page focus on 2 designers from each country I concentrated on. 

The complete look book is 48 pages long, however I'm not putting it all on here! So here is the first few pages, the first section focusing on Tunisian design, and the last pages. In between these are the other sections focusing on Uganda, Nigeria and South Africa, all in the same format but with their own colour palette.