Monday 12 December 2011

BRAND IT & PACKAGE IT


Final logo in colour & black and white
Early brand ideas board & brand concept/values presentation board
Homepage & children's pages layouts on the 'four' website
 Parent's & teacher's homepage and webpage layouts

At the beginning of this project we had to pick from a selection of random words. I chose immortality. We then had to create a complete brand based around our chosen words. Pretty early on into the project I realised I could do something with numbers and science, as they are infinite. After a couple of tutorials my brand was established. I created the idea that the basic building blocks in life, the 4 elements, are immortal. I also realised that the circle (a symbol for immortality) is present in many of these elements. This created my brand concept that 'elements are immortal, and circles symbolise the continuity of the elements.' I turned my brand into an exciting learning experience for primary school children, where they'd learn about the natural environment by exploring and hunting for circles. To package my brand, I created an interactive website to provide information for parents and teachers, and also simple yet fun learning pages for children, to provide a small taster of what my brand and experience is about.


(Over Christmas my aim is to make this a working website, so then I can show off my moving images which took forever to make. Watch this spaceee...)

W*NKER OR GENIUS?


Left - images Marilyn wanted destroyed of herself from the shoot.
Bert Stern, The Last Sitting, 1962
I've always admired Marilyn Monroe's glamour and confidence. She is definitely as much as an icon now as she was in her heyday. For my first project of year 2, we had to pick a celebrity and create something that would prove your point of view...are they a wanker, or a genius? Obviously I would never consider Maz as a wanker. However, I was surprised by some things within my research. I never knew she came from a broken home and was never loved by her Mother. I also didn't realise that she had many miscarriages. I guess I never knew these things because she always looked on top of the world and effortlessly glamorous in all of her photos. That is what inspired my project. I have created a vintage photo album/diary, keeping a personal track of her life in the public eye. One side of the photograph is untouched, whereas on the reverse side the same image is falling apart. As the pages turn each reverse image becomes more distorted until her death. This is the first project where I haven't touched the computer, and I loved every second of it. I wanted this album to represent Marilyn as a genius, because even though she was falling apart inside, she always kept it together for anybody who liked her. 



reversed view
reversed view
reversed view
reversed view
reversed view
reversed view

10/2011